Agentic Commerce Rules Are Being Written Now

The Agentic Trust and Commerce Forum brings together the full payments, identity and AI ecosystem to get the fundamentals right. Members include merchants, issuers, networks, processors, identity providers, and AI platforms

A U.S. Payments Forum Initiative, from the Secure Technology Alliance

The moment

AI agents are already initiating transactions: searching, selecting, authorizing, and paying on behalf of consumers and businesses. The infrastructure, standards, and rules governing those transactions are still being defined.

Early decisions about agent identity, consumer consent, and liability will shape agentic commerce for years. The organizations in the room now will set those standards. The ones that wait will respond to them.

What the Forum does

The Secure Technology Alliance has convened the payments and identity ecosystem at every major inflection point: EMV migration, contactless payments, tokenization, and mobile wallet security. The Agentic Trust and Commerce Forum is that convening for the agentic era.

The Forum provides a structured, neutral space for cross-industry alignment on the foundational questions no single stakeholder can answer alone:

How is agent identity established
and verified?

What data standards and interoperability principles does the ecosystem need?

What constitutes valid customer authorization for an AI-initiated transaction?

How are liability and disputes handled when no human was present at the point of transaction?

The Forum produces practical, consensus-driven guidance: usable frameworks that reflect how payments and identity actually work, not position papers.

Current Leadership/Members

Who should join

issuers, networks, processors, acquirers, payment service providers, payment facilitators and digital wallets

retailers, marketplaces and embedded commerce operators

LLM developers, agent platform providers and AI innovators

digital identity providers, authentication specialists, cybersecurity firms and fraud/risk platforms

industry bodies, regulators and policy stakeholders

Why join now

Join the Forum

Membership in the Agentic Trust and Commerce Forum is open to payments companies, merchants, identity providers, AI platforms and the broader fintech community. Secure Technology Alliance membership provides access to all Forum activities, working tracks, and peer engagement across the U.S. Payments Forum and the Identity & Access Forum.